Wondering what is this KaaS all about ? true, it was really a novel concept introduced in India by a public sector company called HPCL. We all have heard enough about Software as a Service or SaaS, which is nothing but, getting the software to use and pay as we use it. All the software giants are foraying in to this arena by pumping in lot of brain power and money power.
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But KaaS is a novel concept called “Rasoi Ghar” designed and implemented by the state owned Hindustan Petroleum Corporation of India (HPCL) , with the help of Rural marketing agency MART.

The objective was simple.
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To penetrate in to the rural market, where the usage of LPG in household kitchen is relatively very less.
To help the Bottom of the Pyramid (BoP) community.
To make rural women understand the benefit of LPG usage, and there by increase the usage of LPG.
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The solution

  • A Community kitchen equipped with enough LPG cylinders, Cooking stove, Utensils, Cooking counters and water, completely managed by HPCL
  • This community enabled the rural women to use it for the required time to cook their food and pay only as they use
  • Women can bring the required basic materials and use the community kitchen for just INR 3/- for 30 minutes and take home the cooked food.


    • Is it not a wonderful concept, which will empower the deprived community ?

    When I read this novel concept in the magazine “4Ps”, November 2009 edition, I thought, I should bring in to the notice of people around me.
    To conclude, its been observed that SaaS or KaaS, it helps the community / organisations by brining the best with relatively less cost.

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