We all agree that, all organisation will be benefited by implementing CRM process. But biggest question is, are you ready or matured enough to implement such process in your organisation ?

Check out the following simple 5 questions.

1. As an Entrepreneur, Do you feel you are missing more business prospect regularly, because you are more concentrated towards Meeting your financial commitments and Operational challenges on day to day basis ?

2.Do you have a desire to lead your organisation in to more structured and process oriented route for growth ?

3.Are your competitors have started implementing some kind of Customer Management process , which will give them the first entry advantage ?

4.Do you have the confidence to make your colleagues understand the importance of a process oriented way to better manage your customers?

5.Do you believe in treating your customers differently ?

If you feel the answer to all the above mentioned questions are YES, it’s the time to get started. Contact some of the vendors who can assist you in building your Customer Relationship strategy.

Return on Relationship (ROR) is a metric and methodology for fostering and measuring successful collaborations. The relevance of ROR started, when in the 1980’s organisation changed focus from Product centric strategy to Customer centric strategy. Its obvious that if one customer buys a product or service from your organisation, he/she may come again and again to you. Here buying is not a single event, but it’s a continues process. When it’s a continues process, you have to start monitoring the way the customer do business with you over a period of time, and nurture the relationship further to increase the profitability of the company as well as to make the customer delighted.

This business model , Return on Relationship is been based on a concept, that Change will be constant. In your organisation, change will come from all the way.

Return on Relationship concept assumes that, to nourish the relationship with customers, organisation have to take huge steps to integrating Brick and mortar systems with New generation business models like E-business model.

Return on Relationship deals with the new type of business behaviours that have become a requirement for success in today’s internet charged economy. If organisations need to implement ROR strategies, they have to look beyond customer satisfaction and foster Customer loyalty by focusing on the relationship, not just the individual sale. Organisation has to be proactive in identifying and full filling the needs and desires of the customers.

What organisation will achieve by instituting Return on Relationship strategies?<
Organisations will be able to understand what their customers are likely to want over time – not just in the context of single transaction.

What constitutes Return on Relationship ( ROR) ?

The heart of the ROR business model is the ability to dazzle customers by

In each and every transaction, customers will reveal more details about them and their purchasing behaviour. ROR strategies capture these information and use it to foster customer loyalty by providing a unique customer experience tailored to each customer’s specific needs.