Archive for November, 2009

Wondering what is this KaaS all about ? true, it was really a novel concept introduced in India by a public sector company called HPCL. We all have heard enough about Software as a Service or SaaS, which is nothing but, getting the software to use and pay as we use it. All the software giants are foraying in to this arena by pumping in lot of brain power and money power.
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But KaaS is a novel concept called “Rasoi Ghar” designed and implemented by the state owned Hindustan Petroleum Corporation of India (HPCL) , with the help of Rural marketing agency MART.

The objective was simple.
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To penetrate in to the rural market, where the usage of LPG in household kitchen is relatively very less.
To help the Bottom of the Pyramid (BoP) community.
To make rural women understand the benefit of LPG usage, and there by increase the usage of LPG.
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The solution

  • A Community kitchen equipped with enough LPG cylinders, Cooking stove, Utensils, Cooking counters and water, completely managed by HPCL
  • This community enabled the rural women to use it for the required time to cook their food and pay only as they use
  • Women can bring the required basic materials and use the community kitchen for just INR 3/- for 30 minutes and take home the cooked food.

  • Is it not a wonderful concept, which will empower the deprived community ?

    When I read this novel concept in the magazine “4Ps”, November 2009 edition, I thought, I should bring in to the notice of people around me.
    To conclude, its been observed that SaaS or KaaS, it helps the community / organisations by brining the best with relatively less cost.

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    Its evident that, organisations are under pressure from all angles, like, top management , Domestic Competitors , Global competitors.   The pressure is zeroing in to one point – “Deliver more with Less cost”.    Its seen that, IT department has to be more pro-active in innovating different mechanisms to reduce business cost through different mechanism.    Sales and Marketing department has to be more clear on their goals and projected figures, which is imperative to be in the competitive loop.

     

    The challenge is to derive an effective strategy to balance between the organisational priorities and expenditure.     By increasing the efficiency of the information sharing points,  the organisations can increase the productivity and thereby increase the profitability.   Some of the areas to be observed are as follows.

     

    1.   Traditional requirement gathering , planning and approval results in delay.  It also affects by way of broken processes,  manual reworking.

    2.    Poor visibility of the business prospect pipeline, will reduce the efficiency of generating new business.

    3.    Traditional method of long planning cycle delays the ability to take quick decisions which are critical to business generation.  This will impact by way of loosing millions of opportunities.

    4.    If the information tabulated and shared by the customer facing representatives are not accurate, (most of the time it happens like this ) the decision taken with those wrong data may become fatal to the organisation.

    5.    Outdated information are another aspect to be considered while improving the efficiency.

    6.    De centralised data storage in different departments in an organisation will affect decision making process and its proven to be an in-effective way of handling information.

    Business Process Automation – Ensures positive response.

    Sales Executives , Managers , Marketing people and Top Executives can all benefit form Automation.  Automation of information gathering and sharing.

    Information gathered in a systematic way that it can be used by any persons who has got the right to view.

    All your important data will be available on your finger tip.

    By automating the business process, we become ECO-Friendly organisation to a certain extend.  Because you reduce the usage of paper.  All documents become digital document.

    It brings a systematic process culture in the organisation, which will bring in clarity and visibility to the entire business.

    It save lots of time by eliminating repeated work.

    Would like to conclude that, irrespective of the size of the organisation,  if you automate your business process,  you can be benefited with reduced business cost and  increased profitability.

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